CEO Anna Phillips: How and Why She Started The Lash Lounge
If you don’t know how or why The Lash Lounge was started, we’re going to tell you today! The vision, determination and light bulb moments Founder and CEO, Anna Phillips has had along the way will inspire you and confirm that hard work really does pay off.
The Lash Lounge was born as a result of what Anna would call two “light bulb” moments in her life. As a firm believer that things DO happen for a reason, she payed attention to the little signs going on around her, followed her heart and that inner voice she kept hearing. She thought by paying attention and listening to these signs, she was sure to find her passion around the next bend.
The first two distinct moments Anna had led her to discover what it was that she truly loved to do, what her passion was. The result ended with Anna making a big career change and taking a leap of faith into the beauty service and personal care industry. She loved the feeling of providing a high-quality service for people and making them feel special. She was licensed in massage, esthetics, permanent makeup, medical skin care and in 2004 she came across the new service of semi-permanent eyelash extensions. Anna instantly fell in love with how lash extensions transformed someone’s look in an instant, the low-maintenance benefit it provided of not wearing mascara. But what Anna loved most was how it made her clients feel. It was like she was applying confidence directly to their eyelids! The second distinct moment in her life led to the creation of the first eyelash salon concept in the US – The Lash Lounge. Anna had this wild idea that she could service more clients if she opened a salon that specialized in applying safe and customized eyelash extensions. Her salon stylists were trained to be experts at what they did and soon their reputation grew as the place you could trust with your lashes.
Today, The Lash Lounge has grown into a multi-unit franchise with salons across the US. The core of what first inspired Anna remains the same! She’s passionate about lashes and her focus is for all Lash Lounge staff members to make guests feel confident and cared for. These core beliefs guide everything Anna does. Anna’s vision, attention to detail and passion for making women look and feel confident are what makes The Lash Lounge unique.
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