Welcome to

The Lash Lounge

The premier beauty franchise devoted to luxury eyelash extensions

Learn more about the booming $84 billion dollar beauty industry and the lightning-hot category of eyelash extensions. The first salon franchise of its kind, The Lash Lounge defined the industry, building an incredible membership–based franchise model in one of the fastest-growing segments in beauty.

Founder – Anna Phillips

Defining an Industry

Founder

Founder Anna Philips identified her guests’ “passion for lashes” early, then spent the next several years meticulously refining The Lash Lounge brand to serve the rapidly emerging demand for eyelash extensions. Widely known as one of the early experts, Phillips was primed with the experience and vision to design a retreat for accessible, aspirational and highly professional eyelash extensions. As such, The Lash Lounge franchise set the bar for expertise, training, certification and customization—claiming early the premier position in an exploding industry.

The Industry

Aspire Higher

Industry

The Lash Lounge franchise model is defined and powered by PASSION; A passion for service, expertise, process and precision. At the heart of The Lash Lounge’s recurring revenue model is our uncompromising commitment to members and stylists. With a model entirely devoted to consultation, customization and care, our members confidently enjoy the expertise of our highly-trained and certified stylists. In an industry with unprecedented growth, aspire higher. Choose The Lash Lounge.

The Difference

With explosive growth in the past three years, The Lash Lounge is focused on firmly establishing our core values and operating principles to create incredible business opportunities for high-energy entrepreneurs. A passion for team-building, a knack for guest service and an appreciation for process are attributes shared among The Lash Lounge franchisees. A shared commitment to the core components of success builds the foundation for a bright future!

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Salons number of Lash Lounge locations

Celebrating the 100th salon with a big New Orleans party, The Lash Lounge is opening more every month! Check out our map for details and locations available from coast to coast.

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Web Visits
Per Month
leads generated for The Lash Lounge

Looking for eyeslash extensions? You can't miss The Lash Lounge! With a cutting-edge digital presence driving record-breaking traffic and leads, our franchisees enjoy direct visibility into a dashboard of data! 

0%+
Growth The Lash Lounge members amount

Driven by total commitment to our stylists and members, The Lash Lounge system sales grew nearly 200% between 2018 and 2019! Even during the COVID crisis our members felt the love - and returned right it right back to us!

0+
5-star
Google Reviews
The Lash Lounge 5-star reviews

We provide 5-star service, so it’s no surprise we dominate the industry with 5-star reviews. Our guests love their lashes and we love our guests.

Our Commitment

The Team

Success

We’re proud to say we’ve built a beautiful brand, but looks aren’t everything. The real difference with The Lash Lounge Franchise is our commitment to building an honest and trusted partnership. Our franchisees know the leadership, the team and our Franworth partners are totally committed to their success. Shared success is the best success, and it’s the only way we do business.

Leadership

CEO and President Meg Roberts sets the strategic vision for The Lash Lounge, and her career and reputation were built on leading high-performing teams. She’s most proud of her history of strong relationships with the hundreds of franchisees with whom she’s partnered. Roberts was recently appointed to the International Franchise Association’s Board of Directors. Read more about Meg and connect on LINKEDIN.

Fellowship

The Lash Lounge home office team is second to none. With several hundred years of collective franchising experience, from executive leadership to our newest teammates, The Lash Lounge Tribe consistently delivers world-class leadership, support and training. Led by Executive Vice President John Cohen, a 25-year veteran franchisee of Molly Maid, the team excels in all disciplines, including supporting salons during the COVID-19 pandemic. Read more about John and connect on LINKEDIN.

Franworth

Founded by John Rotche in 2014, Franworth provides professional franchise support and expertise to emerging brands. Franworth’s established systems, professional services and purchasing power make it an unparalleled partner for The Lash Lounge and our entire franchise network. The Lash Lounge is a premier brand in the Franworth portfolio that includes TITLE Boxing Club, CITYROW, The Barre Code, Madison Reed Color Bar and skoah. Franworth is centered around a culture of mentorship, integrity and innovation. Our entrepreneurial spirit inspires us to get things done–the right way. Read more about John and connect on LINKEDIN.

Our Commitment

The Team

Success

We’re proud to say we’ve built a beautiful brand, but looks aren’t everything. The real difference with The Lash Lounge Franchise is our commitment to building an honest and trusted partnership. Our franchisees know the leadership, the team and our Franworth partners are totally committed to their success. Shared success is the best success, and it’s the only way we do business.

Leadership

CEO and President Meg Roberts sets the strategic vision for The Lash Lounge, and her career and reputation were built on leading high-performing teams. She’s most proud of her history of strong relationships with the hundreds of franchisees with whom she’s partnered. Roberts was recently appointed to the International Franchise Association’s Board of Directors. Read more about Meg and connect on LINKEDIN.

Fellowship

The Lash Lounge home office team is second to none. With several hundred years of collective franchising experience, from executive leadership to our newest teammates, The Lash Lounge Tribe consistently delivers world-class leadership, support and training. Led by Executive Vice President John Cohen, a 25-year veteran franchisee of Molly Maid, the team excels in all disciplines, including supporting salons during the COVID-19 pandemic. Read more about John and connect on LINKEDIN.

Franworth

Founded by John Rotche in 2014, Franworth provides professional franchise support and expertise to emerging brands. Franworth’s established systems, professional services and purchasing power make it an unparalleled partner for The Lash Lounge and our entire franchise network. The Lash Lounge is a premier brand in the Franworth portfolio that includes TITLE Boxing Club, CITYROW, The Barre Code, Madison Reed Color Bar and skoah. Franworth is centered around a culture of mentorship, integrity and innovation. Our entrepreneurial spirit inspires us to get things done–the right way. Read more about John and connect on LINKEDIN.

Liberty Fulfillment & Distribution

Established in 2018, our fulfillment and distribution division serves The Lash Lounge’s locations by procuring, warehousing and distributing our critical salon supplies and products using a state-of-the art e-commerce platform. Known in-house as Liberty Fulfillment, this facility drives economies of scale, ensures in-stocks and below-market costs on nearly all products. The team takes great pride in “picture perfect” order accuracy and partners with The Lash Lounge and Franworth’s other portfolio brands to continuously expand inventory. Notably, Liberty Fulfillment partnered with BrightStar Care to provide personal protective equipment (PPE) to more than 100 franchise brands in need during the COVID-19 crisis. A true partner helps anyone in need!

The Franchisees

The Lash Lounge franchisees mean business. With a variety of backgrounds, most  franchisees have no previous beauty industry experience, yet they share a keen sense of awareness about the incredible potential and all with great taste in brands—they’re Lash Lounge franchisees after all. The Lash Lounge franchisees respect that success only comes before work in the dictionary. They share a passion for guest service, for creating a great place to work, for inspiring others and for mastering the model. The Lash Lounge franchisees are loyal and supportive, celebrating one another’s success and eager to welcome like-minded future franchisees.

I am INFINITELY grateful for everything our fantastic corproate team has done for us. They have poured their hearts and souls into making sure we are positioned to succeed. I am also truly grateful for my fellow owners. It's wonderful to have so many collaborative, smart people with whom to share this journey.

Noelle BoyleThe Lash Lounge Austin — West Lake Hills + Mueller

There are uncertainties in a lot of things, but it made me realize what is certain: FAMILY!

Inderjit ChhatwalThe Lash Lounge Livingston — Livingston Town Center
The Lash Lounge Summit — Downtown

The Process to Franchise Ownership

Process

How it works
1st Step Let's Connect

If you’re interested in learning more about a future in franchising with The Lash Lounge, simply complete a short inquiry form to get started. You will receive a welcome message, including a pre-recorded brand overview from The Lash Lounge CEO and President Meg Roberts and an invitation to schedule an introductory call with a member of our development team.

Fill out initial
interest form
“CEO Hello”
video intro
Schedule your
introductory call
2nd Step Take a Peek Inside

Have you visited The Lash Lounge’s salons before? If not, the next step in our process is to show you around our space, educate you on why this boutique beauty franchise is in high demand and why our membership model makes scaling your business possible.

Take a
virtual tour
Hear from
the experts
Members
matter
3rd Step Tell Me More!

Once you understand The Lash Lounge’s and boutique beauty industry’s appeal, we can dive deeper into the business model. Let’s find out more about you and determine if we’re a good match to help you meet your goals. If you’re new to franchising, please know that candidates must receive and review the franchise disclosure document (FDD), as required by the Federal Trade Commission. This document includes all the initial fees and important information to help you progress through the franchise investigation process.

All the
details
Candidate
qualification
Franchise Disclosure
Document review
4th Step Let’s Talk

We feel confident that The Lash Lounge stands out compared to other franchise opportunities. We want to ensure you connect directly with existing franchisees and The Lash Lounge CEO and President Meg Roberts to answer your questions.

Open chat
with franchisees
One-on-one
with CEO
Your questions
answered
5th Step Let’s “Meet”

It’s time to schedule your Discovery Day - whether live or virtual so you can get to know the team behind The Lash Lounge. We love getting to know prospective franchisees and showcasing our systems for supporting franchise owners and The Lash Lounge brand.

Who we are &
what we stand for
Live or &
virtual immersion
Department &
Executive details
6th Step Let’s Do This!

Following a successful Discovery Day and our joint decision to proceed - our Legal Administration team will prepare your final documents, including the franchise agreement so we can officially welcome you as the newest franchisee at The Lash Lounge.

Candidate
approval
Franchise
Agreement Prep
Make it
official!

The Investment

How much does it cost?

New franchisees buying their first franchise can expect an initial investment of $227,366-505,345.* This estimate is for a single salon and includes the franchise fees and three months of estimated start-up costs and operating expenses. Actual costs will vary depending on the geographic location, the final size of the salon and a variety of other factors.

The Lash Lounge works with a variety on industry experts in financing and SBA Loans and 401K roll overs. Don’t be deterred—if you meet the minimum financial requirements for access to $150,000 in operating capital and a net worth of $500,000, business ownership is within reach.

*The Lash Lounge franchise estimated initial investment range includes the franchise fee for a single license. Refer to ITEM 7 of the 2020 The Lash Franchise Holdings LLC Franchise Disclosure Document for additional information. The Lash Franchise Holdings LLC cannot guarantee that you will not have additional expenses for your franchise business. Your costs will vary based on a number of factors, including geography.

FAQ's

Questions Answered

The Lash Lounge franchise fee depends on the number of licenses you are approved to purchase. In addition to the franchise fees, starting your own business requires capital and liquidity to build your salon, to pay your expenses (such as rent) and to provide start-up cash for payroll, marketing and so on. Ultimately, the cost of a salon varies by size and location. Your franchise development manager is happy to discuss in further detail.

Yes! We have an incredible partnership with one of the nation’s leading real-estate organizations. Together, we help you select the most desirable location to attract future members, working hand-in-hand from site-selection through lease signing and construction.

The Lash Lounge was established around accessible luxury, designed to make all guests comfortable, confident and beautiful. At The Lash Lounge, we take exceptional pride in the rigorous training and certification of our stylists as this very training establishes our expertise in creating beauty everywhere! At The Lash Lounge, every guest is unique and so is our customized approach to their lashes.

Nope! We have seen eyelash extensions grow in popularity every year, reaching a Google Trend index of 100! Our members love this service and consider it a routine part of their beauty standard. Once a guest experiences the transformational freedom and look of having beautiful lashes, they keep coming back.

The Lash Lounge home office is robustly staffed with full-time, dedicated franchise industry experts. From leadership and operations, to marketing, training and products—we have all the bases covered. Our team is the perfect balance of hands-on executives and team members who thrive in franchising and love supporting, training and contributing to successful small business development. We provide on going training in countless ways – including webinars, video-tutorials, Facebook “Live” events, virtual, on-site training and in-person training.

The Lash Lounge franchisees primarily pay a monthly 6% royalty fee, a 2% national marketing fee and a fixed technology fee. Fees are explained in detail in the franchise disclosure document.

Yes! We love connecting our franchisees with future candidates! The Lash Lounge franchisees come from a wide variety of backgrounds and expertise—we are sure you’ll find a great deal in common. Your franchise development manager will assist you in connecting with any franchisee you wish to speak. They are eager to share their experiences with you.

We require a full-time professional manager for our salons. Typically, this is the franchise owner as they are seeking to establish their business and affirm the culture for future success. As our franchisees grow and expand their businesses, they often balance executive over sight with day-to-day professional management. Talk to our franchisees—you’ll hear how much they enjoy building their teams and managing the business.

The opening timeline depends on many factors with the biggest influence being site identification and the signing of your lease. For this reason, we have partnered with premier real estate brokerage firm to facilitate and accelerate this process.

No. Your role will be that of executive management, following The Lash Lounge model and steering your business to success. While every state differs, typically our salons employ only certified estheticians/cosmetologists and we offer robust programs to help attract, identify and hire great team members. Additionally, we provide industry-leading lash extension training, certifying all stylists according to The Lash Lounge criteria, including safety, procedures, lash styling and health and maintenance.

Yes! At The Lash Lounge, we take great pride in providing private label products for lash extension care and maintenance. We also provide exclusive access to incredible products that are only available through specialized retailers like The Lash Lounge. Our stylists and guest associates are all trained to help guests understand the products that will best suit their on going needs.

Available Territories

The Lash Lounge is expanding rapidly nationwide with incredible opportunities in every state! Whether you’re interested in owning a single salon or establishing two, three or even five locations, we look forward to hearing about your goals. Don’t see your city listed, send us an inquiry and we’ll let you know the availability. Contact us today!

Open Locations for Sale

Just like brand-new franchise locations, the buyers of an existing Lash Lounge location are welcomed into The Lash Lounge family with start-to-finish support, training and guidance. Contact us today to learn about these great RESALE opportunities.

  • Dallas

  • Houston

  • Milwaukee

  • Orlando

  • Orange County, CA

Accolades

Achievements

The Lash Lounge executive team, together with the leadership and partners at Franworth, is most proud of the incredible relationships forged with our franchisees. And we certainly enjoy when the press emphasizes our commitment to partnership, progress, mentorship and making a difference.

Get Started

Thanks for exploring The Lash Lounge. Learn more about us at a pace you’re comfortable with by submitting an inquiry. We are a no-pressure organization, dedicated to responsible franchise growth where forging a real relationship is core to our shared success. Let us tell you more!

  • The minimum financial requirements for candidacy include access to $150,000 in working capital and $500,000 net worth. Do you meet these criteria?
  • This field is for validation purposes and should be left unchanged.